How to find a great name for your company
This tool exists because we needed it ourselves. Before we were GIDDY DIGS, we were myStG Realty — fine, but too local for a national brand (and "StG" invited unfortunate misreadings). For about a week we were Realzy, until we heard someone say it out loud: Sleazy. We were running a business that didn't have a name.
The method
- Make two word lists. One list of feeling-words you want attached to your business (happy, bold, swift…), one list of words for what you actually do (for us: every synonym for house we could find). Put them in the word-list manager at the bottom of the Ripple tab.
- Combine everything against everything. That's the generator at the top of the Ripple tab. eBay, Facebook, Starbucks — famous names are mostly just two words that had never met. The tool checks every combination against the domain registry, because a great name you can't own isn't a great name.
- Read the survivors out loud. Not in your head — out loud. A name lives in conversation, not on a screen. We did this for ten days. It's tedious. Do it anyway.
- Star the ones that make you pause and judge them on the shortlist against three questions we learned from a naming firm (their name suggestions were mediocre; their rubric was gold):
- Is it unique? No brand confusion, nothing sound-alike in your industry.
- Does it invoke a positive response? Watch people's faces when they say it.
- Is it memorable? If someone hears it once at a barbecue, can they find you Monday?
- Let someone else read your discard pile. Our name was found by Lorelei in a list that had already been read and passed over. Ten tired days of staring, and the winner was sitting there the whole time. Fresh eyes are part of the method.
How it ended for us
"Giddy Digs" passed all three questions at level ten. There's exactly one Giddy Digs. People smile when they say it. And it's nearly a palindrome — GiD DiG — which makes it hard to forget. "Digs" as slang for home is a little lost on younger folks, and we were okay with a hidden meaning.